Roskam Baking Company is Now Roskam Foods
One of the industry’s largest contract manufacturers enters its second century – with a plan to disrupt the status quo
Roskam Foods, previously Roskam Baking Company, is celebrating much more than a milestone birthday and a new name. The 100-year-old firm, already one of the largest external manufacturers, is revealing its second-century plans, which include disrupting the industry it helped create. With new acquisitions, fresh capital investment, and an expanded leadership team, the company is entering additional categories and creating new value for customers.
Privately held Roskam Foods, which began as a family bakery business, has grown into a multi-platform strategic manufacturing partner for leading brands. With eight production facilities across North America and over 2,300 employees, the company produces a wide range of products, including snacks, confections, frozen meals, frozen breakfast foods, cereals, granolas, and custom dry mixes.
“Today, brands are faced with an unsustainable dilemma. They often must choose between large manufacturers lacking the flexibility needed for innovation, or more nimble and accommodating firms that may lack the capacity, capabilities or capital required to grow,” said Miguel Moreno, Roskam Foods CEO. “We now can deliver both. Our entrepreneurial and service-driven culture fosters agility and creativity, which we combine with scale, resources, and capital access to bring new, greater value to our customers across an expanding range of categories. This will disrupt our industry to the benefit of our customers.”
Roskam’s mission is to “support our customers’ growth.” The company has continued to grow, fueled by both organic and acquisition growth. Owned by Entrepreneurial Equity Partners (e2p), a private equity food investment leader, Roskam Foods has a solid and stable base with the resources necessary to fulfill that mission.
“We’re much more than a baking company,” said Sarah Testa, Chief Growth Officer. “Our new name and branding better reflects our broad and expanding capabilities and brings our various business units and recent acquisitions together under a single identity and unified strategy.”
The company describes its new logo as the “multiplier,” symbolizing its resolve to “multiply possibilities” for its stakeholders and amplify its impact in its second century.
“Roskam Foods was built upon core values, a four-generation family legacy, and a longstanding commitment to safety, quality, and service as attested to by customers,” said Miguel Moreno, “We’re building on these strengths to create an ever-more purpose-driven company focused on generating value for all stakeholders, including greater employee engagement, superior value for customers, and a commitment to enterprise-wide sustainability. These are our keys to long-term value creation and continued growth.”
Will the company be able to disrupt the status quo it helped create? Can flexibility with scale redefine the external manufacturing experience? Customers will ultimately decide. Roskam invites them to learn more.
About Roskam Foods
Founded in 1923, Roskam Foods, formerly Roskam Baking Company, is based in Grand Rapids, Michigan. The company operates eight (8) production facilities in the US and Canada, producing a wide array of snacks, confections, frozen meals, frozen breakfast foods, cereals, granolas, and custom dry mixes for leading global, national, and emerging brands. Roskam Foods is owned by Entrepreneurial Equity Partners (e2p). More information on Roskam Foods can be found at roskamfoods.com.